In this client-first, insight-led 50min session, we’ll unpack what this shift means for your hotel, why traditional SEO is no longer enough, and how to turn AI-driven discovery into direct bookings.
Join Michael MacDonald and Nick Hollows for a relaxed, behind-the-scenes walkthrough of AI Source, our newest product designed to make your hotel the answer across AI platforms like Google, ChatGPT, Copilot and more.
This isn’t another SEO add-on, it’s a new era. Early adopters are already winning.
Don’t miss the chance to lead, not lag.
Inside the Session:
Welcome & Today’s Big Shift
How AI search is reshaping how people plan travel and what hotels are missing.
The Evolution of Search
From keywords to prompts. From rankings to recommendations. What Google AI Overviews, Google AI Mode, ChatGPT, and voice assistants mean for hotel visibility.
Introducing AI Source
How it works, what it does, and why it’s different from SEO and Local SEO.
Results from the Frontline
Early hotel case studies and performance indicators.
How to Get Started
Next steps, onboarding, and early adopter advantages.
Q&A
Bring your questions, we’ll clarify, simplify, and bring insights.