Own your local market.
People nearby are searching for hotels, restaurants, and spas just like yours—but are they finding you? If your competitors dominate the results, or your business appears far down the list, you’re losing out. It’s frustrating when you have rooms to fill and services to offer. With Local SEO, we’ll put your business at the top, driving website visits, phone calls, and walk-ins that turn into revenue.
Standard SEO vs. Local SEO.
SEO comes in two forms: standard and local. Standard SEO focuses on ranking for international, national, or regional searches using Google’s traditional algorithm. Local SEO, on the other hand, is powered by a unique algorithm designed to prioritise businesses in a specific area. To dominate locally, you need the right strategy—and the right kind of SEO.
Standard SEO
Traditional SEO employs the standard algorithm, targeting national, state/regional, and city-level keywords.
Local SEO
Hyperlocal SEO zeroes in on suburbs, streets, and “near me” searches and their variations.
Quick wins.
Standard SEO is a long game, with results typically appearing after 6–9 months. Local SEO, however, delivers faster impact. You’ll see meaningful improvements within the first 30 days, with top rankings often achieved in 90 days. It’s the fastest way to dominate your local market and drive immediate bookings.
Local SEO for every venue.
Hotels
Local SEO boosts your hotel’s occupancy by targeting guests searching for immediate accommodations nearby. These bookings prioritise convenience and urgency, driving high-value, last-minute reservations. With Local SEO, your rooms fill fast, helping you maximise revenue while reducing reliance on traditional booking channels.
Restaurants
Imagine your hotel restaurant buzzing with diners from surrounding suburbs and the local area. That’s the transformative power of Local SEO. By amplifying your presence, we turn your venue into a dining destination for locals and travellers, filling seats and creating loyal patrons.
Bars
Local SEO puts your bar on the map—literally. Attract nearby patrons seeking a great atmosphere for after-work drinks, catch-ups, or special occasions. Whether it’s happy hour or weekend vibes, we’ll make your bar the go-to spot for locals and tourists alike.
Spas
Transform your spa into a wellness haven for nearby clients. Local SEO connects you with customers craving relaxation, beauty treatments, or stress relief. From massage bookings to spa packages, we bring clients to your door, ensuring your therapists stay busy and your revenue grows.
Local SEO for every venue.
Hotels
Local SEO boosts your hotel’s occupancy by targeting guests searching for immediate accommodations nearby. These bookings prioritise convenience and urgency, driving high-value, last-minute reservations. With Local SEO, your rooms fill fast, helping you maximise revenue while reducing reliance on traditional booking channels.
Restaurants
Imagine your hotel restaurant buzzing with diners from surrounding suburbs and the local area. That’s the transformative power of Local SEO. By amplifying your presence, we turn your venue into a dining destination for locals and travellers, filling seats and creating loyal patrons.
Bars
Local SEO puts your bar on the map—literally. Attract nearby patrons seeking a great atmosphere for after-work drinks, catch-ups, or special occasions. Whether it’s happy hour or weekend vibes, we’ll make your bar the go-to spot for locals and tourists alike.
Spas
Transform your spa into a wellness haven for nearby clients. Local SEO connects you with customers craving relaxation, beauty treatments, or stress relief. From massage bookings to spa packages, we bring clients to your door, ensuring your therapists stay busy and your revenue grows.
Hotel scale & location.
Maximising results where they matter.
Transforming Novotel Cairns Oasis Resort
Local SEO drives exceptional outcomes for hotels across all tiers, from economy to luxury. Our strategies perform best in vibrant urban settings with dense local populations. While rural or remote locations can benefit, the impact may be limited by a 150km radius. We’re transparent about where Local SEO thrives, ensuring your investment delivers maximum value.
Outlet style & location.
Tailored strategies for every venue.
Whether you run a cosy neighbourhood pub or an upscale fine dining restaurant, Local SEO adapts to your needs. We excel in bustling cities and deliver strong results in rural and regional areas too. Wherever your venue operates, Local SEO boosts visibility, driving foot traffic and securing your competitive edge.
Transforming Julio’s Italian Restaurant, Holiday Inn West Perth
Dominate across 136+ channels.
Your future guests search using a variety of platforms—Google Maps, Apple Maps, Baidu, Yandex, and more. Our Local SEO ensures your business stands out on all of them, capturing attention across every channel that matters. No matter where or how they search, your hotel takes the top spot locally, leaving competitors in the shadows.
Zero in on your audience.
Local SEO isn’t just about geography—it’s about precision. For city hotels, we target within a tight 1km radius. Regional hotels? Up to 150km. And no, we won’t waste resources marketing into the ocean if you’re seaside. We pinpoint the streets, suburbs, and neighbourhoods that matter most to your success.
Speak every guest’s language.
Local SEO isn’t one-size-fits-all. We tailor strategies for any language, ensuring your hotel connects with locals and tourists alike. From French to Arabic to Thai, we make sure your business shines across every corner of your community—no matter the language.
Our process.
1. Defining Your Zone
We start by mapping your ideal target area. Whether it’s a 100m radius for a city hotel or 150km for a rural retreat, we identify the precise zone where your potential guests are searching. Every meter matters.
2. Discovering Keywords That Work
What are locals searching for? From seasonal shifts to trending terms, we continuously research and refine keywords to connect you with high-intent audiences, ensuring your hotel stays top of mind year-round.
3. Pinpointing High-Intent Traffic
Not all searches lead to bookings. We track which keywords drive conversions, focusing your campaigns on the guests most likely to book, ensuring maximum ROI from every click.
4. Perfecting Your Website
Your website is your digital front door. We optimise it with cutting-edge SEO practices, aligning content and structure to ensure search engines recognise your property as the best match for local queries.
5. Building Authority Beyond Your Site
Local SEO doesn’t stop at your website. We enhance your visibility through off-page optimisation and authoritative local links, giving search engines every reason to rank your property higher.
6. Connecting 136+ Channels
Accuracy is everything. We sync your details across all major platforms—Google Maps, Apple Maps, Bing, Baidu, and beyond—ensuring every search platform presents consistent, correct information to your future guests.
7. Maximising Google Business Profile Potential
A fully optimised Google Business Profile is a game-changer. We refine every aspect to ensure your property ranks prominently in local searches, building trust and driving reservations.
Branded hotels. Boost beyond Yext.
If your brand mandates tools like Yext to manage citations, don’t worry—our Local SEO integrates seamlessly. Citation tools update your details but don’t improve local rankings. We complement Yext by focusing on strategies that make your property outrank competitors while keeping head office processes intact. Results without compromise.
Real-time results, crystal clear.
Access live, in-depth reports anytime, giving you full visibility into your local SEO performance. Track your progress, see how you rank against competitors, and understand the strategies driving results. With 24/7 transparency, you’re always in control—no need to ask, no waiting for updates.
Partnerships that drive conversions.
Local SEO is just the beginning. We partner with your hotel, restaurant, bar, or spa to add value where it matters most. From review management to Google Business Profile posts and Q&A, we guide you with proven strategies. Together, we’ll turn every opportunity into a conversion success story.
Transforming Fairmont Resort Blue Mountains – MGallery Collection
QUICK WINS IN THE
BLUE MOUNTAINS.
+$237,561
Achieved in the 90-days.
“We quickly recognised the prevalence of ‘near me’ searches, making it a no brainer for us. We now have business coming to us in a new way that we have not seen before. Apart from all the amazing results we have seen from a commercial sense, the team at HyperHotels have been amazing to deal with, they communicate really well, and the results speak for themselves.”
TODD CREIGHTON
General Manager
ibis Styles Brisbane Elizabeth Street