Your hotel, top of
AI search.
Dominate AI results and boost direct bookings effortlessly.
Transforming The Porter House Hotel Sydney - MGallery Collection
We know where you’re at.
You’re seeing the shift. You’re using AI to search, your guests are too – and it’s changing everything, fast.
But in hospitality, the path forward isn’t clear. There’s no playbook yet. You’re being asked about AI without having the time, proof, or budget to back it up. Case studies are scarce, owners want certainty, and you already have a full plate: SEO, OTAs, paid ads, brand alignment, and pressure to deliver ROI.
That’s why we built AI Source – a focused, practical way to make your hotel the answer in AI search. No guesswork. No distractions. Just measurable visibility where tomorrow’s bookings are already happening.
The evolution of Google search.
Search isn’t what it used to be. Google has moved from simple link lists to AI-generated answers – and the shift is happening faster than most hotels realise. Here’s how we got here.
The Good Old Days
10 blue links. That’s all it took. Rank high for your keywords, and you won the click. Search was simple, organic visibility was predictable, and you had control.
AI Overviews Appear
Google introduces AI generated summaries. Traditional results are pushed down. Brands get mentioned – but aren’t always linked. Organic traffic starts to drop, and users stop scrolling.
AI Mode Rolls Out
Google’s newest experience uses a dedicated tab for AI only answers — no more 10 links to choose from. Searchers get one clean, summarised response. Blue links still exist, but fewer people are clicking through.
The evolution of Google search.
Search isn’t what it used to be. Google has moved from simple link lists to AI-generated answers – and the shift is happening faster than most hotels realise. Here’s how we got here.
The Good Old Days
AI Overviews Appear
AI Mode Rolls Out
Traffic is disappearing before your eyes. Every brand is about to face the consequences.
From keywords to conversations.
The way people search has evolved. Short keywords are being replaced with full questions, context, and intent – and search engines are responding with answers, not results.
Traditional Search = Keywords
Guests used short, punchy phrases – like “luxury hotel London” or “hotel with pool London.” You could target individual keywords or longtail variations and climb to the top of results.
AI Search = Prompts & Conversations
Guests now ask full questions with context, preferences, and intent. AI doesn’t search for keywords — it looks for the most relevant, helpful answers. You must be seen as the expert, not just the match.
From keywords to conversations.
The way people search has evolved. Short keywords are being replaced with full questions, context, and intent – and search engines are responding with answers, not results.
Traditional Search = Keywords
Guests used short, punchy phrases – like “luxury hotel London” or “hotel with pool London.”
You could target individual keywords or longtail variations and climb to the top of results.
AI Search = Prompts & Conversations
Guests now ask full questions with context, preferences, and intent.
AI doesn’t search for keywords — it looks for the most relevant, helpful answers.
You must be seen as the expert, not just the match.
From results to answers.
AI doesn’t just return links – it crafts responses. The search experience is shifting from showing options to recommending outcomes. If your business isn’t in the answer, it’s not in the conversation.
Traditional Search = Results
Search engines return pages of links – you scan, click, compare, and decide. Results are based on keyword matching, not necessarily the best or most relevant answers.
AI Search = Answers
AI interprets your intent, runs hundreds of micro-searches, and delivers one smart, nuanced answer – factoring in tone, sentiment, and context. No keyword matching. No link lists. Just answers.
From results to answers.
AI doesn’t just return links – it crafts responses.
The search experience is shifting from showing options to recommending outcomes. If your business isn’t in the answer, it’s not in the conversation.
Traditional Search = Results
Search engines return pages of links – you scan, click, compare, and decide.
Results are based on keyword matching, not necessarily the best or most relevant answers.
AI Search = Answers
AI interprets your intent, runs hundreds of micro-searches, and delivers one smart, nuanced answer – factoring in tone, sentiment, and context. No keyword matching. No link lists. Just answers.
Where customers search is shifting.
AI search isn’t replacing Google – it’s changing what shows up.
If your hotel isn’t prepared, your visibility – and direct bookings – will disappear
2025 – Right Now
- Blue links dominate (Google Traditional Search – 89% market share).
- Traditional SEO remains essential.
- AI search is emerging (e.g. Google AI Overviews, ChatGPT, Copilot, Perplexity).
- Early signs of traffic drop – up to 35% less clicks on organic links when AI Overviews appear.
2026 – Tipping Point
- AI Overviews and Answers rising.
- Gartner predicts a 25% drop in traditional search traffic.
- AI tools will become a real alternative to Google.
- Conversational, contextual prompts (not keywords) will drive visibility.
- Early adopters gain massive advantage.
2028 – The New Normal
- Majority of results are AI Answers.
- “Blue links” are replaced by AI generated answers.
- AI search overtakes traditional search for many types of queries.
- Organic traffic may fall by 50% or more for sites not AI optimised.
- Hotels not visible in AI results won’t be visible at all.
Sources: Semrush, Gartner
SEO gets you seen in traditional search. AI Search gets you seen where search is going.
Where customers search is shifting.
AI search isn’t replacing Google – it’s changing what shows up.
If your hotel isn’t prepared, your visibility – and direct bookings – will disappear.
2025 – Right Now
- Blue links dominate (Google Traditional Search – 89% market share).
- Traditional SEO remains essential.
- AI search is emerging (e.g. Google AI Overviews, ChatGPT, Copilot, Perplexity).
- Early signs of traffic drop – up to 35% less clicks on organic links when AI Overviews appear.
2026 – Tipping Point
- AI Overviews and Answers rising.
- Gartner predicts a 25% drop in traditional search traffic.
- AI tools will become a real alternative to Google.
- Conversational, contextual prompts (not keywords) will drive visibility.
- Early adopters gain massive advantage.
2028 – The New Normal
- Majority of results are AI Answers.
- “Blue links” are replaced by AI generated answers.
- AI search overtakes traditional search for many types of queries.
- Organic traffic may fall by 50% or more for sites not AI optimised.
- Hotels not visible in AI results won’t be visible at all.
Sources: Semrush, Gartner
SEO gets you seen in traditional search. AI Search gets you seen where search is going.
Where website traffic is heading.
While traditional search isn’t disappearing, its share of referral traffic to hotel websites is shrinking. AI-powered tools, including Google’s own AI Overviews and AI Mode are steadily capturing more guest intent. As search evolves, visibility in AI answers will become essential to protect and grow direct bookings.
Source: McKinsey
Three ways to win.
While traditional search isn’t disappearing, its share of referral traffic to hotel websites is shrinking. AI-powered tools, including Google’s own AI Overviews and AI Mode are steadily capturing more guest intent. As search evolves, visibility in AI answers will become essential to protect and grow direct bookings.
Standard Algorithm
Traditional SEO focuses on keywords and rankings at an international, national, state/regional, and city-level.
Where optimisation happens:
Google, Bing, Yahoo! etc.
Local Algorithm
Hyperlocal SEO zeroes in on suburbs, streets, and “near me” searches and map based intent.
Where optimisation happens:
Google, Google Maps, Apple, Apple Maps, META, TikTok, Baidu etc.
AI Algorithms
AEO (Answer Engine Optimisation) optimises for LLM-based search, where trust, clarity, and semantic authority determine if you’re the answer.
Where optimisation happens:
Google AI Overviews, Google AI Mode, ChatGPT, Microsoft Copilot, Perplexity, Gemini, Deepseek etc.
What is AI Source?
AI Source is OmniHyper’s newest optimisation product – built for the way guests now search: through conversational AI platforms, AI-enhanced search engines, voice assistances and embedded AI.
AI Source is designed for the next frontier:
- Google AI Overviews
- Google AI Mode
- ChatGPT, Gemini, Copilot
- Voice Assistants like Siri and Alexa
AI Source becomes the source of truth for AI – making your hotel the answer, not just another result. It restructures your content, applies technical enhancements, and teaches AI platforms what makes your property relevant, trusted, and visible.
Be everywhere AI gets used with AI Source.
AI Source works across the full spectrum of AI-powered discovery — from chat-based assistants to voice platforms and AI-enhanced search engines. Whether guests’ type, talk, or prompt, we ensure your hotel shows up with the right information, in the right format, everywhere it matters. One solution. Total AI coverage.
Conversational AI Platforms
(Customer asks a question, AI gives an answer)
ChatGPT
Microsoft Copilot
Claude
Gemini
Perplexity
Grok
Deepseek
AI-Enhanced Search Engines
(Customer searches, AI reshapes the results)
Google AI Overviews
Google AI Mode
Bing
Yahoo AI Updates
DuckDuckGo with AI
Summaries
Voice Assistants & Embedded AI
(Customer speaks — AI replies)
Siri
Alexa
Google Assistant
Search Live (Google)
Tesla
Apple CarPlay
From rankings to relevance.
Traditional SEO taught us to chase keywords, volume, and backlinks. But AI search works differently. It’s not about being one of many – it’s about being the answer.
Here’s how the old rules compare to what AI prioritises now:
| Traditional SEO Focus | AI Search Optimisation Focus |
|---|---|
|
Keyword Rankings Track where your site appears for specific phrases. |
Semantic Relevance Understands concepts, topics, and intent – not just keywords. |
|
Search Volume How many people search for a phrase each month. |
Prompt Diversity & Context How people phrase questions in real-world conversations. |
|
Clicks & Impressions How many users see or click on your blue link. |
Mentions & Citations How often your brand is referenced in AI responses. |
|
Backlinks Other websites linking to yours to build authority. |
AI Trust Signals Citations, structured data, and consistency that AI models can verify. |
|
Website Traffic Measured by user sessions and CTR. |
AI Visibility Measured by presence in AI answers, summaries, recommendation boxes, AI bot traffic, indirect referrals, and influence metrics. |
Traditional SEO focuses on visibility in Google’s classic blue links.
AI Search focuses on influence and presence – where answers, not links, dominate.
To win, your content must be understood, structured, and cited by AI.
How AI Source gets results.
From semantic audits to structured data and strategic content, AI Search prepares your hotel to speak the language of AI. We remove the complexity and ensure your property becomes the most accurate, trusted, and visible answer across every major AI platform.
1. AI Readiness Audit & Semantic Analysis
We assess how AI tools currently understand your hotel’s brand, services, and content. We also evaluate competitors and identify gaps in AI comprehension to inform a smarter AEO strategy.
2. Entity Optimisation
We clarify and structure your hotel’s digital identity (brand, services, locations, amenities) in a way that AI models can reliably understand, reference, and trust.
3. Advanced Structured Data Markup
We implement enhanced schema types tailored for hotels — including Hotel, Room, Amenity, FAQ, Event, LocalBusiness, and Offer markup — to make your website machine-readable. This allows AI platforms to extract precise and contextually relevant information about your rooms, features, events, and services, improving your visibility in AI-generated summaries and recommendation engines.
4. Content Refinement & Answer Optimisation
We don’t write new content from scratch — we optimise what’s already there. Our team enhances existing copy to make it clearer, more structured, and aligned with how guests phrase questions in AI-powered platforms like Google’s AI Overviews, ChatGPT, and voice assistants. This makes your content easier for AI to understand, extract, and recommend — without changing your brand voice or core messaging.
5. Q&A Matrix Development
We create a strategic map of the most common guest questions (e.g. “Is there late checkout?”), and ensure optimised, AI-friendly answers live on your site – linked to your brand and ready to be extracted.
6. AI Visibility Tracking
We track appearances in AI Overviews, chatbot references, and voice search visibility. Insights come through our proprietary AI engine, Mae – offering smarter, contextual reporting and benchmarks.
7. Ongoing Optimisation
AI is evolving – fast. We continuously refine your content, structured data, and strategy to stay ahead of algorithm changes and maintain visibility over time.
Return on investment & measurable impact.
AI Search delivers measurable performance. From appearing in AI answers to influencing booking decisions, we track the impact at every stage. You’ll see how being the answer drives more visibility, stronger intent, and higher-quality bookings and enquiries – all backed by clear, actionable reporting.
Success in AI Search isn’t about being one of many – it’s about being the recommendation. We measure what truly matters:
- AI Answer Impressions
Visibility in AI Overviews, voice assistants, and chatbot results. - Brand Mentions in AI Tools
How often your hotel is referenced by name in AI-generated content. - Prompt & Intent Match Performance
How well your content answers real-world guest prompts across platforms. - Visibility & Authority Growth
Trust signals, citations, and your growing prominence in the AI ecosystem. - Assisted Conversions & Lead Quality
Tracks how AI visibility contributes to bookings, enquiries, and revenue performance.
Meet Mae:
Your AI strategist.
At the centre of our AI Search is Mae – OmniHyper’s proprietary AI engine. Calm, intelligent, and quietly brilliant, Mae turns complexity into clarity. She doesn’t just process data – she analyses how AI platforms perceive your hotel, identifies visibility gaps, and recommends improvements – automatically. She empowers our team to give you clearer reports, better answers, and smarter decisions.
You’ll never be overwhelmed with data. You’ll just know what’s working, what’s next, and how to keep winning.
From semantic analysis to performance tracking, Mae powers the insights and strategies that help your hotel show up, stand out, and stay ahead. Think of her as your AI strategist – grounded, clear, and always focused on what really matters: results.
Success needs your input too.
To get the best results from AI Search, we’ll need a little from you – especially at the start. You’ll complete a one-time onboarding workbook to help us deeply understand your brand, audience, and offerings across your business.
From there, we may occasionally request simple, non-technical updates to your website – like adding a new section or adjusting content. We handle the strategy and optimisation; you just help us unlock what makes your business truly unique.
“OmniHyper consistently delivers exceptional results while respecting our guidelines and vision. They listen, adapt, and continuously innovate with new products and techniques — a trusted partner we confidently recommend to any hotel seeking measurable success and seamless collaboration.”
CHRIS MILLSVice President Loyalty & Partnerships – Middle East, Africa, Asia PacificAccor
Milestones & expectations.
Answer Engine Optimisation (AEO) is a mid-to-long-term strategy for achieving significant visibility across AI platforms. While some quick wins may occur early, real traction builds with consistency, quality, and time.
If you wait.
AI search is already changing how guests discover hotels. Google’s AI Overviews push links below the fold. Zero-click searches now dominate mobile. Organic traffic is falling — some hotels report up to 30% decline. The longer you delay, the more visibility, bookings, and revenue you lose to OTAs.
If you act now.
AI Source gets your hotel recommended by AI platforms the moment guests ask where to stay. Early adopters are seeing 2–3x higher engagement than traditional listings, plus lower acquisition costs and better-quality bookings. Lead your market, shape the conversation — and own the answer box.
First SEO, then Local SEO, now AEO.
AI Source doesn’t replace SEO – it completes the picture. To be recommended by AI platforms, your hotel first needs strong organic foundations. That’s why AI Source is only available to hotels already using either Helium (traditional SEO) or Zone (hyperlocal optimisation) as a base.
Helium ensures your content is search-ready. Zone ensures your location and services are trusted, structured, and accurate. Together, they build the visibility AI needs to confidently recommend your property.
AI Source builds on this – enhancing your presence and making your hotel understandable, extractable, and recommendable by tools like Google AI Overviews, Google AI Mode, ChatGPT, Microsoft Copilot, and voice assistants.
It’s not a replacement. It’s the final piece.
Real results. Proven legacy.
AI Source is new – because AI search is new – and results are already happening.
One early adopter hotel saw a 20–30% uplift in targeted visibility and traffic from answer driven planforms within 30 days — a powerful first-mover win that shows what’s possible.
We’re not guessing – we’re leading. OmniHyper has delivered direct revenue performance for over 25 years, with a proven track record in SEO, local optimisation, and conversion-led strategy for hotels. Now, we’re doing the same for AI search.
This is your chance to lead and be the flagship case study. First movers win. Always.
FAQs
You’re not the only one asking.
Is this just another SEO trend?
No – this isn’t a trend, it’s a shift. AI search is already live across Google, ChatGPT, and more. AEO (Answer Engine Optimisation) is how you show up when guests ask those tools where to stay.
How do we measure success if clicks don’t happen?
With AI, success is about influence – how often you appear in AI answers, get mentioned, or drive revenue. We track visibility, brand presence, and even enquiries, conversions and revenue influenced by AI.
Our SEO is working well – why add this?
That’s great – it means you’re ready for the next level. SEO gets you seen in traditional search. AI Source gets you seen where search is going: answers, not links. One doesn’t replace the other – they work together.
Is this something my existing SEO agency can do?
Traditional SEO agencies focus on rankings in Google’s classic search results – but AI search works differently. Tools like ChatGPT, Gemini, Copilot, AI Overviews, and Google’s new AI Mode don’t rank links – they recommend answers.
AI Source is built specifically for this shift. It’s not just SEO with a twist – it’s an entirely different discipline, with different signals, structure, and strategy. OmniHyper is leading this change in hospitality – so your hotel becomes the answer AI gives.
Will this create more work for our team?
Only a little – and only where it matters. We’ll guide you through a one-time onboarding workflow, and occasionally ask for simple input or content updates. You won’t need technical expertise – just your insights. Think of it as a light-touch collaboration to help AI truly understand and recommend your business.
What if AI platforms change?
They will – and that’s why AI Search includes ongoing optimisation. We adapt your content and strategy continuously so you stay visible as the algorithms evolve.
How soon will we see results?
Some quick wins are possible within 1–2 months, but the real traction builds from months 3–6+ – like any meaningful digital investment.
Does this require integration with our CMS?
AI Search works by optimising your existing website content and structure. We’ll need access to your CMS to implement updates and optimisations, but no complicated tech integration is required. Ideally, your CMS should be open-source or easily accessible – not a proprietary, closed system.
How do I work with Mae?
Mae works behind the scenes to power insights, analysis, and reporting – and you’ll interact with her via email. She reviews your content, identifies opportunities, and surfaces clear recommendations to help your business succeed in AI search. Think of her as your behind-the-scenes strategist, always switched on.
Will this be integrated with my Helium dashboard?
No – AI Search operates separately. You’ll continue to use your Helium dashboard for Helium and Zone tracking, while AI Search reporting is powered by Mae, our realtime AI engine. Mae delivers insights via email, drawing from Google Search Console, AI engine behaviour, and visibility tracking across AI platforms. While reporting is currently delivered through direct insights from Mae, we’re exploring future integrations to provide a more unified reporting experience.
Do I have an account manager still?
Yes – as you’re using Helium or Zone, your account manager remains your main point of contact, including quarterly performance reviews. AI Search is an additional layer, supported by Mae, but your existing relationship with our team continues.
What if I’m doing SEO with another company, can I still use AI Search?
Yes – provided your SEO is delivering strong technical foundations and content quality. AI Search builds on that base. If you’re unsure, we can conduct a quick review to confirm compatibility.