Align, optimise, drive results.
You operate a branded, white label, or independent hotel—maybe even a portfolio of properties. You’re running digital marketing campaigns, but are they truly working together to drive bookings, increase revenue, and build loyalty? If you suspect there’s room to improve—new tools, strategies, or technologies you haven’t tapped into—we’re here to uncover opportunities and align your efforts to maximise impact and achieve your goals.
Transforming Novotel Darwin Airport
Tailored strategies for unique hotels.
Every hotel is unique—its market, goals, competitors, and quirks are unlike any other. Whether you operate a single property or a portfolio of hotels, a one-size-fits-all approach won’t deliver results. That’s why our strategies are crafted specifically for your situation, aligning with your objectives and uncovering opportunities to maximise your digital marketing impact.
Your roadmap to success.
A great strategy starts with understanding your objectives—whether it’s boosting direct bookings, reducing OTA reliance, or shifting revenue streams. We create a data-driven roadmap tailored to your goals, showing the steps, opportunities, and resources required to get there. It’s your blueprint for focus, stakeholder buy-in, and measurable success, keeping your team aligned as you achieve your vision.
Strategies for every hotel department.
Our strategies go beyond boosting room occupancy and direct revenue. We analyse all areas of your business—restaurants, bars, spas, and MICE facilities—to uncover untapped potential. Whether it’s driving more diners to your restaurant, increasing bookings for your spa, or filling your event spaces with residential bookings, we deliver tailored, data-driven solutions to help every part of your hotel thrive.
Transforming Pullman Rotorua
Strategies for every customer stage.
We focus on the entire customer lifecycle—discovery, interaction, conversion, and long-term engagement. Our goal isn’t just to attract new guests but to turn them into loyal advocates who return time and time again. By addressing each stage of the journey, we help you build stronger relationships, increase repeat bookings, and create guests who recommend your hotel to others.
Data-driven strategies that deliver.
Understand & Discover
We begin by understanding your unique situation. What’s happening at your property? Where do you think improvements are needed? We dive deep into your goals, metrics like ADR and ALOS, competitors, and gather the technical and login information required. This foundational knowledge sets the stage for building a strategy tailored to your hotel.
Market Analysis
Next, we analyse the market you operate in—its size, demand trends, and seasonality. We study peak, shoulder, and off-season patterns while mapping market share against OTAs and local competitors. By identifying key personas and understanding their intent, we uncover the “why” behind your market’s behaviour.
Property Analysis
We conduct a detailed analysis of your property and its digital presence. From your online visibility and current traffic to your share of discretionary demand, we evaluate it all. We benchmark your performance against the market’s top players to identify gaps and opportunities to drive growth.
SWOT Analysis
We lay out the big picture: your strengths, weaknesses, opportunities, and threats. This clear, straightforward framework highlights where you stand and where you can excel.
Identify Opportunities
Here’s where the exciting part begins. We reveal untapped opportunities across your hotel and departments—showcasing potential revenue gains and the budget needed to achieve them. You’ll see exactly where your efforts can make the most impact.
Blueprint Recommendations
Finally, we provide a tactical blueprint tailored to your goals. These actionable recommendations aren’t just ideas—they’re a clear roadmap to achieving the results and opportunities identified. Your team will have the focus, direction, and strategy needed to succeed.
Blueprints for website success.
Your website is the foundation of your digital strategy. Whether you’re a single property or a hotel group, we provide expert recommendations on site architecture, including whether one website or multiple sites best suit your goals. With clear architecture options and tailored site maps, you’ll have the blueprint needed to redevelop or optimise your website, ensuring it drives results and enhances the guest experience.
Transforming Mercure Darwin Airport Resort
Clarity that drives confidence.
A strategy provides owners, GMs, and marketing teams with the certainty they need. With clear recommendations, investment requirements, and projected returns, decision-making becomes simple and focused. By aligning everyone around data-driven insights, it’s easy to secure buy-in from stakeholders and confidently move forward. The numbers speak for themselves, eliminating guesswork and ensuring every step is backed by clarity and purpose.
Trusted, confidential, data driven.
Your strategy is built on accuracy, trust, and confidentiality. We safeguard your data while delivering insights you can rely on to make informed decisions. As your trusted partner, we ensure your information remains secure, and your strategy stays confidential—giving you the confidence to focus on results without compromise.
Transforming Mercure Perth On Hay
Transforming ibis Styles Brisbane Elizabeth Street
BREAKING RECORDS
IN BRISBANE.
+$2,859,069
Achieved in 4-years.
“The strategy HyperHotels delivered for Darwin Airport Resorts was a game-changer. It brought our three properties under one unified vision and provided the clarity our board needed to confidently shape the future direction of our hotels.”
CHRIS CHAFFE
General Manager
Darwin Airport Resorts