Join Jenna Burnes of Lala & Co., the creative mind behind high-performing hotel gifting campaigns that have generated hundreds of thousands in revenue. Discover how your hotel can tap into the same proven strategies, just in time for the gifting season. This session brings her expertise center stage, joined by Erica McLean, who’ll share the behind-the-scenes setup that makes every idea possible with HyperGift.

In 45 minutes, you’ll see how to turn your vouchers into an irresistible part of the guest journey and a reliable profit driver.

You’ll walk away with:

• Real-world examples of hotel vouchers that sell out.
• Fresh ideas to package, position, and promote your offers.
• Practical tips and a clear plan to make this season your biggest yet.

You’ll leave with strategies you can apply immediately, and the confidence to make vouchers one of your hotel’s most profitable revenue streams this season.

Inside the Session:

Why Vouchers Matter Right Now
Jenna breaks down the current gifting trends and shows why creative presentation not just discounts, is what drives sales this season.

Designing Irresistible Offers
From naming to packaging, Jenna shares her approach to crafting voucher campaigns that capture attention and convert with ease.

From Idea to Implementation
Erica jumps in to show how to bring Jenna’s strategies to life inside HyperGift, simply, and with measurable results.

Winning the Gifting Season
Your complete playbook for when to launch, how to promote, and which quick wins can make the biggest impact before December.

Real-World Wins
See how hotels working with Jenna and Erica have turned creative concepts into record-breaking voucher sales.

Q&A
An open, practical chat where Jenna and Erica answer your real-world questions and share hotel-first tactics you can use straight away.

Can’t make it? Register and we’ll send you a recording after.