Search has changed forever. Guests aren’t typing keywords anymore; they’re asking AI platforms questions like:

“I’m planning a trip to Phuket and want to find an eco-luxury resort that’s genuinely sustainable – not just claiming to be green. Ideally, it should have beachfront villas, authentic local dining, and a focus on wellbeing. Which resorts are most highly rated for that kind of experience?”

Guests are no longer searching; they’re conversing with intelligent systems that decide what to recommend next.

That’s where AI Source comes in, an intelligent AEO (Answer Engine Optimisation) tool designed to help hotels appear in those AI-driven results. At the centre of AI Source is Mae, the mind, the strategist, the personality that brings it all together.

Mae isn’t a bot or dashboard. She’s your AI marketing strategist, proactive, predictive, and always connected to what’s next in search.

Mae is OmniHyper’s proprietary AI engine, the analytical brain behind AI Source. But more than that, she’s designed to work with you.

Hotels can talk to Mae directly, ask questions and receive tailored insights, not canned reports. She listens, analyses, and responds in real time, transforming complex data into clear direction.

Need to know why your hotel’s not appearing in “best family resorts in New Zealand”? Mae will tell you. Want to predict where AI search opportunities are heading next quarter? Mae will show you.

She’s your always-on strategist, turning AI data into marketing action, and future-proofing your brand visibility before competitors even notice the shift.

AI Source analyses how AI platforms perceive your hotel, identifies where you’re missing from the conversation, and recommends exactly how to fix it.

Mae is what makes that intelligence human. She’s the interface between raw data and smart strategy. When you talk to Mae, you’re not sifting through spreadsheets, you’re getting clarity, context, and direction.

You might ask:

• “Based on current engagement and AI trend data, what content angles should our next email campaigns focus on to capture future intent before it peaks?”
• “Our web traffic seems to have shifted lately, can you pinpoint what changed in AI search behaviour and which pages we should fix first?”

Mae doesn’t just analyse, she explains. She connects dots across semantic analysis, schema optimisation, and AEO data to give you a complete picture of your digital footprint.

Traditional analytics tools tell you what’s already happened. Mae does that, and then she tells you what’s next.

She’s both proactive (monitoring visibility changes, AI platform updates, and search behaviour shifts) and predictive (anticipating where your hotel should be visible next).

For example:

If ChatGPT starts prioritising long-form, expert answers over list-style results, Mae detects that trend early. She’ll explain why it matters and recommend what to adjust.

Mae helps you stay proactive, not just proactive, in a landscape that changes faster than human marketers can track.

Mae turns complexity into conversation, helping your team move from analytics to answers.

Instead of trying to interpret dashboards or data dumps, your team can simply ask Mae questions and get answers that make sense.

• “Where are we gaining traction in AI search?”
• “What are we missing in our content structure?”
• “Which audience intent clusters are shifting this month?”

She’s not just a tool. She’s a resource.

An intelligent extension of your marketing team.

Recently, Mae supported a hotel team aiming to boost visibility for a series of promotional webpages, themed evenings, signature cocktails, and cultural events. What began as a simple review became a full strategic reframe.

In minutes, Mae analysed the pages and returned with sharp, actionable insights:

• Lead with atmosphere, not discounts. Show guests connecting and relaxing, not just product shots.
• Write for personas. Use language that speaks to leisure seekers and hybrid explorers.
• Connect the journey. Add calls-to-action like “Complete Your Escape” to drive extra bookings.
• Optimise for AI. Add structured data (JSON-LD) so each offer is recognised as a unique experience in AI search.

She supplied ready-to-use templates and implementation guidance, transforming a design review into an AEO masterclass.

The outcome? Better indexing, stronger engagement, and a clear example of how Mae turns marketing adjustments into long-term visibility gains.

Hospitality is human. Marketing should feel human too, even when it’s powered by AI.

Mae isn’t here to replace your marketing team. She’s here to amplify it.

You bring the creativity, brand storytelling, and hospitality intuition. Mae brings the precision, pattern recognition, and predictive intelligence.

That’s the real future of hotel marketing, human insight, AI intelligence.

Mae never sleeps. She’s constantly learning from search data, AI models, and your hotel’s visibility performance. When AI engines shift priorities, she sees it first. When guest behaviour trends evolve, she adjusts your strategy. When competitors rise in visibility, she shows you exactly how to respond.

The beauty of Mae is that she’s not distant or hidden behind dashboards – she’s accessible. You can talk to her directly, not through a form or a ticket, but through real interaction. Ask her questions, test ideas, and let her guide your strategy with clarity and confidence.

You’ll never be overwhelmed with data again. You’ll simply know what’s working, what’s next, and how to stay ahead.

In hospitality, timing is everything, and so is visibility. The hotels winning tomorrow are the ones building intelligence into every decision today. Mae makes that possible.

She brings calm to complexity, turns insights into clarity, and helps your team make smarter choices faster. She’s not replacing strategy; she’s redefining how it happens.

Because in the new world of AI search, visibility isn’t found, it’s built.
With Mae, your hotel builds it, one smart, predictive, human-driven decision at a time.

With 20+ years in hospitality of all facets, including F&B, hotels, to a refined focus on hospitality digital marketing.