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Webinar On Demand

From Search to Seat:
How to Drive Direct F&B
Conversions in Your Local Market

Transforming Tesoro Italian Restaurant, Mövenpick Hotel Hobart

Your Speakers

Michael MacDonald

Director

Nick Hollows

Partnerships Director

Prudence Marzinotto

Digital Marketing Manager

THURS

DAY

JUNE

26

AEST

1 PM



From Search to Seat: How to Drive Direct F&B Conversions in Your Local Market

Date: Thursday, June 26th
Time: 1:00 PM - 1:45 PM AEST

In this focused 45-minute session, discover how to turn online discovery into direct bookings for your food & beverage venues. Designed for hospitality marketers and venue managers, this webinar unpacks how to make your F&B offerings stand out locally — and convert interest into action.

What we’ll cover:

  • Why dedicated open source microsites and websites are essential for F&B visibility.
  • The goals and advantages of hyperlocal SEO for restaurants and bars.
  • How to uncover untapped opportunities in proximity marketing.
  • Myth-busting: Discover how many people are searching near you right now.
  • The exact steps to stand out in search rankings and attract diners.
  • Three powerful tips you can implement today to boost reservations immediately.

Whether you run a café, restaurant, bar, or bistro, this session will equip you with the tools and insights to drive more direct F&B conversions — straight from search to seat.